Search Engine Optimization – SEO
We can optimize your website for maximum visibility
Website optimization, or SEO is constantly evolving. What it was yesterday is not what it is today or what it will be tomorrow. Pinning down a “theory of everything” would be an exercise in futility. It consists of two main parts – onsite and offsite optimization; or the things you do TO a website, versus the things you do FOR a website. For the sake of our website optimization service, we are talking here about the latter – or what we can do TO your site. And while the nuances of SEO may be in a state of flux, the fundamentals for the most part remain unchanged.
So What Exactly is Website Optimization (SEO)?
Website optimization (onsite optimization) is the process of configuring your website to meet various standards within a multitude of parameters. It’s much like editing a written manual to assure it contains the correct spelling, spacing, punctuation and word usage. It assures that the manual’s index properly references the correct pages, and that references within the content itself correctly points to the appropriate pages elsewhere in the manual. This ensures that deep pages (or pages buried deep within the manual) receive the exposure they deserve. Without this, readers would be lost.
The difference in the case of the website is that, the “readers” are both human and software-based. The latter refers to the search engine robots that are dispatched to scan your website to determine what it contains (i.e., content). If the headings are incorrectly comingled with the text, and all of the pages given the same titles, then little can be determined. If the same content is split up between multiple URLs (canonicalization), your site can be penalized for duplicate content while at the same time lose valuable “link juice.” In summary, when your site fails to meet these parameters, there’s little chance your site will rank high for associated search queries.
The preceding explanation is of course a simplified overview of a more complex subject. But to suffice it to say, there is a solution for every problem. The extent of the solution, however, varies from site to site. This is where we come in.
What Can We Do for You?
Search Engine Optimization - SEO consulting and services: We have the tools and the know-how to turn your poorly optimized and under-performing website into a new animal. We will go through your entire site and correct the errors and replace the missing elements to assure that it meets the standards required to be properly crawled. We assure that the correct keywords for your given industry are correctly employed by doing a complete keyword analysis. This is just a fancy term for researching and determining what the search engines ALREADY know about your business and how visitors look for you. Lastly, we will make sure that each page is as accessible as possible and that it receives the attention from both humans and search engine spiders that it deserves. Taken together, we will transform your website from a sick puppy to a hungry lion and give you the best chances for improved rankings.
Website Optimization Tasks Include:
- Fix canonicalization problems
- Analyze and modify hierarchical structure
- Assign proper page titles
- Create optimal descriptions
- Install SE verification tags
- Remove erroneous and outdated tags
- Separate design files (CSS)
- Employ proper heading tags (H-tags)
- Compress and optimize images
- Assign image alt tags
- Compress and optimize external files
- Set up Amazon content delivery (CDN)
- Set and install HTML & XML sitemaps
- Install Google analytics
- Establish internal linking structure
- Add no-follow attributes where needed
Is Your Website in Need of Attention?
Let us provide you with website optimization either as a stand-alone service, or as part of a comprehensive and full-service web marketing campaign.