Search Engine Friendly Web Design:
Satisfy Your Target Audience First
Let’s clear up one misconception right away: SEO web design does not equal boring, bland layouts. In fact, most search engine-friendly designs use what is called "cascading style sheets," or CSS which opens up a whole host of new design possibilities.
At Neostead, we believe the best web design satisfies both your target audience and the search engines. Remember, your website is an extension of your brand. It needs to carry the same themes and aesthetics as your other marketing collateral. It’s this artful balance of visual appeal and search engine friendly web design that sets us apart from most SEO design companies.
First Impressions Are Lasting Impressions
Internet users make up their minds about the quality of a website in the blink of an eye, a study shows. According to a researcher's report published in the Journal of Behavior and Information Technology, the brain draws conclusions in just a 20th of second of viewing a web page! It further suggested that first impressions have a lasting impact. A poor first impression about a website means the opportunity is lost before it ever had the chance to begin.
A Poor First Impression Is A Lost Opportunity
The report stated that quickly formed first impressions last because of what researchers call the "halo effect." When visitors to a website conclude that a website looks good, this positive perception is given to the rest of the site's content. Moreover, they will continue to return to the website that made a good first impression; further confirming to themselves that their initial analysis was a correct one. Leading researcher, Dr. Lindgaard went on to say that, "Unless the first impression is a favorable one, visitors will leave the site before they have time to learn what the business might be offering."
The Elements of Successful Web Design
Every website we build is focused on achieving the following elements of effective search engine friendly web design:
- Visual Appeal - Remember that split second we talked about earlier? If your website doesn’t have an instant visual appeal, visitors will click “back” immediately. See, contrary to popular belief, a search engine friendly website doesn’t have to be just a big block of keyword-stuffed text. Your website can have both a visual appeal and a search engine friendly structure. It’s your corporate identity that’s on the line. Make sure your website is sending the right message.
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- Credibility - Sure, e-commerce is still expanding despite the current recession. However, consumers still exercise
extreme caution when buying products online. Let’s face it: there are a lot of scams out there. That’s why your website needs to exude credibility.
Visitors need to instantly feel comfortable with you when they land on your site. No shoddy designs. No gimmicks. Just professional, quality designs
that build trust with your target audience.
- Conversion Driven - At the end of the day, your main goal is converting visitors into customers. After all, what’s
the point of attracting large amounts of web traffic if no one buys anything? At Neostead, we’ve mastered the science of conversion. Your website will
be designed in a user-friendly way that guides visitors toward the action you want them to take.
- SEO Friendly - Of course, the flashiest web design in the world means nothing if no one sees it. Our team of web
designers is well versed in both graphic design and SEO. The result? Not only does your website look good, but it also achieves top rankings in Google
and the other major search engines.
Quality Design, Top Search Rankings: Get Them Today!
When people land on your website, what message are you sending to them? Let us help you attract more traffic, build credibility with your target audience, and convert your visitors into loyal, paying customers. Find out how our search engine friendly web design services can help you by contacting us today!
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