SEO Project Estimator

Quote Generation Tool for Evaluating SEO Costs

Page Summary:  Estimating tool for pricing SEO campaigns.
Location:  Home > Tools > Cost Estimator

Internet Marketing Quote Generator


While it's impossible to know the exact specifics of a given campaign, we have developed this tool to give our potential clients a fairly accurate estimate from which to start. At the bottom of this page is a brief description of each field. Upon submitting your estimate to Neostead (optional), we will review your project details and get back to you with any suggestions and recommendations. Upon your acceptance, we will then submit a formal work agreement for your review .  

See the "Search Competition" search box tool below to enter your keywords and find competing pages.

  Step 1:  Keywords These are the key words and phrases entered into the search engines to locate what your website offers. This could be a single word or phrase. To find the number of competing pages, see notes.

 
Keyword 1:  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Competing Pages:  
Keyword 2: Competing Pages:
Keyword 3: Competing Pages:
Keyword 4: Competing Pages:
Keyword 5: Competing Pages:
Keyword 6: Competing Pages:
Keyword 7: Competing Pages:
Keyword 8: Competing Pages:
Keyword 9: Competing Pages:
Keyword 10: Competing Pages:
        
     Total Competing Pages:
       

Step 2: PPC  If you choose to use paid advertising (i.e., Google Adwords), this is where you set a daily budget and enter your average price for your chosen keywords.

 

Step 3: PR  Enter how many email newsletters you would like to send to your customers each month. Also, how many Press Releases?  If your competition exceeds a million pages, 3 PRs will be required per quater.

 
Avg PPC Cost: Newsletters Per Month:  
Daily PPC Budget: PRs Per Month:
Management Fee: Required per Quarter:
   

*If 3 PRs are required, enter 1 PR per month above. 

 

Step 4:  PPC ROI  These are the key words and phrases entered into the search engines to locate what your website offers. For example - a company selling widgets in Houston

 

Step 5: Summary  These are the key words and phrases entered into the search engines to locate what your website offers. For example - a company selling widgets in Houston

 
Estimated Monthly Clicks:      Estimated SEO Costs:  
Avg Profit Per Sale:      Estimated PPC Costs:
Conversion Rate:    
Gross Monthly Sales:    
Campaign Cost:    
Campaign Profit:    
Campaign ROI:      Estimated Monthly Total:
    Please note that due to demand, we can no longer accept projects less than $1,000 per month.  

Step 6:  Submit Estimate These are the key words and phrases entered into the search engines to locate what your website offers. For example - a company selling widgets in Houston

 
Name:  

 

 

 

 

 

  		 
Company:
Website Address:
Phone:
Email:
May we add you    
to our mailing list?      
 

 


 

Quote Instructions & Field Descriptions

  1. Keywords & Keyword Phrases:
    Enter up to 10 keywords or keyword phrases that you would like to target in your Internet marketing campaign. Then enter the number of competing pages. To find the "Competing pages," simply use the search box below and type in your keyword immediately following the Google operator "intitle." For example: "intitle:keyword phrase" (omitting quotation marks). You will find the number of competing pages in the top right-hand corner. See an example here.  Back to Step 1.
     

    1. Keyword - Enter your chosen keywords and keyword phrases.

    2. Google - intitle:keyword phrase to view competing pages (opens new window).

    4. Competing Pages - Enter the number of competing pages.

  2. Pay-Per-Click (PPC):
    Pay-Per-Click advertising, or PPC, is an optional service which allows you to pay for placement on the search engine results pages. Advertisers offer bid prices on a per-click basis. Positioning among competing advertisers is based on two things - price and QS - or "quality scoring."  The higher your bid for a given keyword, the better your chances of achieving a higher placement. Likewise, the higher your QS, the better your rotation among competitors. Back to Step 2.
     

    1. Avg PPC Cost - Enter the average price you're willing to pay for your chosen keywords.

    2. Daily PPC Budget - Then enter the amount of your daily budget.

  3. Newsletters & Press Releases:
    Newsletters and press releases are effective tools for enhancing presence. While newsletters are targeted toward specific recipients to inform, educate and facilitate back-end sales, press releases are geared toward global audiences and - when crafted according to SEO best practices - have a far-reaching effect.  For projects with more than a million competing pages, 3 press releases will be required per quarter regardless of your choice. Back to Step 3.
     

    1. Newsletters Per Month - Enter the number of newsletters each month (1 recommended).

    2. PRs Per Month - Enter the number of press releases per month.

  4. PPC ROI:
    When using PPC advertising, it's crucial to manage and monitor the ROI to assure maximum return for each campaign you implement. This is achieved by presenting a compelling reason to buy from you. Assuming you have something people want, the landing page (the page that is presented upon clicking on your link) needs to contain the needed elements to "make the sale." When this occurs, it is a called a "conversion." Average conversion rates vary, though 5-10% is a safe range to use in this estimate.  Our goal for our clients is to maximize this rate of conversion, and is part of our service to you. We do this by increasing the QSThis is the score Google gives a page based on structure, keyword quality, and relevance of the content in relation to the search query. High QS facilitates more rotation at lower costs.  of the landing page. QS (quality scoring) facilitates increased rotation of your ad while reducing the cost you pay for each click. Back to Step 4.

  5. Quote Summary:
    Here you will find a summary of your PPC and SEO costs. Please note that a base fee of $500 will be added to any estimate below $650 per month. This is the minimum . Back to Step 5.

  6. Submit Estimate:
    You can link out to high PR sites from one of your valuable posts, and let the high PR know of the link. If they believe that your content is worthy, they may link into your site. You are sure to raise your PR very much through this. Back to Step 6.

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