SEO/SEM for Small Business

Small businesses making a huge splash

Many small business owners wonder whether they should worry about SEO (Search Engine Optimization) or SEM (Search Engine Marketing) for their websites. This is like a brick and mortar store wondering whether they should put the name of their company on the front of their building; if they don't, how will people find it, even those who are looking for it?


Any small business owner who is serious about selling their product or service, needs to be serious about their presence on the web. Small businesses who will spend hundreds of dollars of precious capital on local advertising, but neglect a basic, professional website with ordering information and good SEO, might as well be trying to knit socks with one hand. Sure, you can do it, but it's a heck of a lot harder than it ought to be.

You could argue that good SEO and SEM are even MORE important for the small business, not less. As commerce moves online in ever-greater waves, having a shoddy, hard to find website—or, worse, having no website at all—is the best way NOT to build a solid customer base that there is.

Some small businesses are concerned that SEO and SEM are too expensive. This is a reasonable concern, unless the business in question is spending valuable capital trying to draw in local customers, when for the same amount of money, they could be drawing in customers from all over the internet, and therefore all over the world, and increase their business exponentially.

True, some SEO companies are vastly overpriced for the services they offer. But a little online comparison shopping will quickly weed out the most expensive and, I should add, the least expensive. Cheap SEO companies probably won't offer you all the services you need, or won't perform services adequately. The remaining SEO companies are your best bets. In the end, the cost of online marketing really isn't any greater than local marketing—but the rewards are huge.

 

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