Why is SEO or search engine optimization important?
Websites have two audiences. The first is the human visitor, and the
other is the search engine robot or spider. These are programs that crawl
the Internet looking for good, relevant information. If your website is
poorly designed (as most are) with dirty, extraneous code, the spiders will
have trouble extracting the actual content. SEO employs a strict methodology
whereby the website is presented in a format most friendly to the spiders to
maximize the site's content, hence maximizing the site's search engine
visibility.
When is it best to employ SEO?
The best time to incorporate SEO is during the development phase of your
website. This assures that all elements critical to optimization become the
fabric of the site's makeup. Further, by incorporating SEO during
development, you save yourself the added expense of having to go back and
correct the problems. Depending on the size of your website, this can become
quite costly.
What if my site is already online and in need of repair?
A site can be optimized from virtually any phase. In some cases,
however, the level of maximum SEO will be restricted by costs. Despite this,
at least some level of optimization is better than none at all. It may be
worth considering comparing the cost of optimizing a broken site with
replacing it with an entirely new SEO site.
What part does the actual content play?
In the past, the saying that "content is king" was entirely true.
Nowadays, however, the truth is that "unique content is king." In fact, it
is this that is being presented to the search engines. SEO merely increases
the odds that it will be found and indexed. Good, clear, and concise website
copy, therefore, is an investment well worth the cost. Together with good
SEO, unique content that can't be found anywhere else on the Internet will
put you ahead of the search engine game. See
Copywriting Services for further details.
Are there any guarantees that my website will be #1?
No. And if anyone claims otherwise, run for the hills! (See
what Google has to say about SEOs who guarantee placement) Unlike
traditional media where you speak with an advertising representative and
negotiate a page placement in a magazine, newspaper, or television schedule,
no one controls the search engines in this capacity. A good SEO firm knows
what the search engines are looking for and then delivers precisely that;
and delivers it in an ethical manner in
100% accordance with defined standards and parameters.
If I am not guaranteed a #1 position, what are the guarantees?
Neostead is so confident in its ability to dramatically improve your
site's search engine visibility and placement , that we offer you the
opportunity to cancel at any time. Before
signing up, however, please be aware that results will vary from site to
site and that SEO, like any marketing campaign, is a long-term proposition
requiring a commitment to stay the course when things don't "appear" to be
improving. This is especially true for new domains that must overcome the
sandbox effect. Also please note that no monies will be refunded and all
website development costs must be paid in full to retain ownership of the
website. We apologize for the inconvenience, but despite expectations, much
work and resources are expended in the SEO process that are funded from the
outset of the project.
What are the payments terms
All new website packages consist of a development fee which must be paid
prior to beginning work. Monthly fees are initiated immediately upon launch
of your new website.
What if I need a custom package?
No problem. In cases where you require more than 50 pages, a custom
package can be delivered.
How do I get started?
Simple. Just go to the "Get Started" page
and give us some information about your project. We will then get back to
you with further details and to discuss your needs.