SEO Copywriting

What is SEO Copywriting, Anyway?

When it comes to the Internet and online marketing, it's all about getting noticed. People can't buy your products, or click on your ads, or even view your webpages, if they can't find you.


SEO CopywritingThey can't find you if your pages don't come up fairly high on search engine rankings; top 20 is okay, but top 10 is best. Top 3 is, of course, better still. SEO (Search Engine Optimization) is all about hitting those top 20 or top 20 or even top 3 places on search engine results.

When people search the web, they go to a search engine and put in a word, or sometimes a phrase. In SEO, these words and phrases are called keywords or keyword phrases. Some search engines like AskJeeves, for example, let you input an entire question, but the process is still the same; the focus is going to be on those words or phrases even within the question. The search engine then brings up a list of websites that match the query, with sites it considers more relevant, listed first.

This is where SEO copywriters come in. Not to be confused with "copyright", the legal rights to a work, copywriters write "copy"—that is, articles, blogs, or blurbs; anything with text—usually for websites. Good SEO copywriters write copy that is informative, interesting, easy to read—and chock full of keywords and latent keyword phrases.

You may be asking, but why hire an SEO copywriter, or work with an SEO copywriting company? Why not just write the copy myself?

I'm glad you asked. It's often been said that content is king when it comes to online marketing. Good content means that browsers who come just to glance at your website stay to read, or even to buy. SEO copywriting is a tricky line to walk; on the one hand, you want as many keywords and keyphrases in each article or blurb as you can possibly cram in. On the other hand, if you have a website full of garbled articles that seem to be little more than repeated keywords, how many visitors do you really think will stick around?

SEO copywriters, especially those with plenty of experience and good writing skills, will craft articles, blogs, and blurbs that catch the visitor's interest, that leave him wanting to know more, articles that are full of useful information; articles that the visitor will bookmark to come back to. The visitor should never even notice that the article is loaded with prime keywords and keyphrases.

If you have the writing skills to craft articles like that, if you know which keywords and keyphrases visitors are most likely to input into search engines, and if you have the time to craft these articles, then by all means, do it yourself and save a little money. But if not, why not hire a professional SEO copywriter or copywriting service to do it for you?

 

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