SEO CopywritingHouston SEO Copywriter

Does your content boost profits?

Why is a website copywriter so important to the success of a website?

In Houston doing business without a website copywriter can be an expensive mistake. When you’re competing for business in Houston, a website copywriter should be part of your marketing team. A website copywriter – together with an expert website designer – means your site won’t be stuck back on page 25 when shoppers come searching for what you sell.
 

The right keywords for the "right" buyers

When you commit the time and expense to put up a smart-looking, smoothly navigable website – and leave a website copywriter out of the equation – you risk wasting your investment. An experienced website copywriter provides the “right words” to bring in the “right Houston buyers.” What are the “right words?” They are called website content – those keywords and keyword phrases that accurately describe the benefits of your product or service. Targeted keywords increase the chance that a website will achieve top ranking in Google and other search engines, putting you in the company of qualified buyers.

It’s been said many times before, but it bears repeating: Content is king on the Internet. That is what search engine spiders “see” as they crawl the web. Cyber-spiders don’t see the same things our human eyes spots. Google and Yahoo don’t notice pictures, drawings or clever flash. While such design elements can be significant to a website’s appeal, it is the way website content is written that determines whether your website will enjoy first-page placement.
 

Without the correct keywords, your efforts will be in vain.

If you’re a plumber who makes a living in Houston, you want your website to pop up on the first page of Google every time a frustrated homeowner in Spring Branch whose water heater has just overflowed types “Houston plumber” into Google. You might also want to show up for “Katy Plumber” or Kingwood Plumber” or “Bellaire Plumber” – but it cannot happen unless those keywords show up in the right places and the right number of times on your website page.

There is remarkable muscle in well-written, keyword-rich website content. There’s the story about the Houston interior decorator who paid a top web designer $6,000 to create her Internet presence, complete with striking graphics and images of the handsome homes she had decorated. But for all the trouble and expense, the decorator’s website didn’t generate traffic. And, no wonder. Her beautiful website was buried back on page 52. She recalls today: “It was like giving a party and nobody came!”
 

Effective search engine optimization demands quality website copy

“Nobody came” because what little copy her website did have, was embedded in elaborate graphics, making it completely unreadable to search engines. In the end, the Houston decorator didn’t give up her stylish website, but she did engage the services of a website copywriter to beef up her content with keyword saturation that moved her website from page 52 to page 1. Effective search engine optimization demands quality website copy.
 

A good website copywriter knows:

  1. How to keep copy short, simple, clear and easy to scan.
  2. How to write naturally, so readers won’t detect the adroit, behind-the-scenes use of keywords.
  3. How to use keywords in headlines and sub-headlines.
  4. That search engines are smart. Google notices when keywords are stuffed into website content.

How ridiculous it sounds when keywords are substituted for generic terms. For example, replacing every instance of the generic word “aspirin” with the keyword phrase “Sav-More Pharmacy Premium Aspirin”.

“Sav-More Pharmacy Premium Aspirin works for colds and fever. When flu or headaches get you down, take two Sav-More Pharmacy Premium Aspirin and go to bed. For more relief, take three Sav-More Pharmacy Premium Aspirin.”

An experienced website copywriter is a skilled wordsmith who writes website content that attracts serious shoppers – then converts them from prospects to customers.

 

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Great content sells and it cannot be achieved without a talented Houston website copywriter. Call us in Houston at (281) 859-9800 - or via email at Contact Us.


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Good copywriters are a valuable asset to any website design and marketing project. If you are a highly skilled writer who understand the elements of optimization, we would like to see some examples of your work.  Send us an email at the address below.

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