Keyword Research and Analysis:
The key to precise market segment targeting
Keyword research is more than choosing random phrases from a keyword suggestion tool. It requires spending the time to get to know your business. It requires spending the time to get to know how your target audience searches. Most importantly, it requires spending the time to research each keyword possibility individually to identify the most profitable keywords for your business to target. Keywords that will bring targeted traffic that you can convert into loyal, paying customers.
Neostead’s keyword research and analysis services match your business with the keywords that will place your website in front of interested customers who are ready to buy. After all, what’s the point of ranking well for keywords that don’t bring quality traffic? We know not all search engine traffic is created equal. That’s why we always place a priority on quality traffic over quantity.
The Keyword Selection Process We Undertake on Your Behalf
At Neostead, we take the guesswork out of finding the most profitable keywords for your website. How do we do it? Here’s our process.
- Keyword Discovery - During keyword discovery, we get to know everything about your company, your products,
and your target audience. This is the time where we identify the types of phrases your audience might enter into a search engine if they were looking
for your products. It’s a detailed brainstorming process that gives us a starting point for our keyword research.
- Keyword Analysis - Keyword analysis is the process of quantifying the value of each keyword. Instead of simply saying
“We think this might be a good keyword to target,” we spend the time generating detailed statistics on each keyword’s search volume and the amount of
profit you stand to make by ranking well for it. No guesswork involved here. Just the facts.
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- Competition Analysis - But it’s not enough just to identify the keywords you should be targeting; you need to know
what your chances are of achieving top search engine placement for each term. That’s why we conduct a thorough competition analysis that identifies
which keywords your competitors are optimized for. This helps us create a specific strategy for surpassing your competition in the search results.
- Keyword Selection - Once we’ve completed our extensive keyword research, we’ll work with you to select the most
relevant and profitable keywords for your website to target. With detailed statistics in hand, we’ll be able to make highly informed decisions. Again,
no guesswork and no do-overs. We identify the right keywords the first time.
- Silo Structure - After the primary keywords have been carefully chosen, we then construct the website to contain silos. Each of these silos contain the search engine-proven synonyms that are associated with the parent theme of the silo in the same way that all things corn-related goes into the "corn silo," while all things grain-related go into the "grain silo." This organizes the keyword structure in a manner most closely resembling the "map" given us by the major search engine.
Own Your Share of the Market!
If you’re tired of seeing your competition reap the benefits of search engine traffic, we can help. Our keyword research services will help you quickly
own your share of the online market, increasing your leads and sales. Find out how your business will benefit by contacting us today!
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