Expanding your market beyond the neighborhood.
Hello friends, my name is Steve Lawrence. I am the founder of the SEO Houston firm, Neostead Web Development. Beyond that, I am a witness to countless success stories of how good web site design and professionally managed search engine marketing has turned a small start-up business into a major competitive force. With online advertising expenditures overtaking traditional methods, more and more business owners are redirecting marketing budgets to get exponentially more bang for the buck. This window of opportunity, however, is only being exploited by those who have had the opportunity to educate themselves to contemporary marketing trends. SEO in Houston has proven this time and time again.
This topic was brought up in a discussion with a colleague of mine, Sharon Dotson, at Bayou City Public Relations who forwarded a report to me that stated more traditional advertising was still being purchased than first realized. What the report did not include were the millions of small business owners across America who were simply not savvy to the modern SEO technological advances, and who have never read, reviewed, pondered or even been approached by a search marketing representative.
A Fictional Example
Let’s use the fictional Houston business, “Billy Bob’s New Tire Emporium” as an example. Billy still spends 20% of his advertising budget on Billy Bob’s coffee mugs, another 10% on on Billy Bob Bobble Heads for his customer’s dashboards, and the remaining 70% on the local Nifty Nickel advertising circular. Given this scenario, Billy could spend a fortune and never reach beyond his immediate established market. How many Billy Bob’s are there across the country? How often does Billy’s rubber-stained fingers surf the Internet looking for new trends in search engine marketing? How many Houston SEO/SEM representatives have attempted to educate Billy about the phenomenal ROI of targeted SEM? I think you get the point.
Gone Are The Days Of Carpet Bombing
The fact is, educated business owners know beyond of shadow of a doubt that well executed SEO marketing strategies utilizing the powerfully effective methods of professional web site presentation, search engine optimization, Pay Per Click advertising, and precisely targeted web site marketing and promotion reap rewards far beyond what any other “carpet bombing” method can possibly provide. Still not convinced? Let’s look at a simple Pay Per Click ROI.
Billy Bob’s New Tire Emporium Ad Campaign
Let’s say Billy Bob purchases the keyword “new tires” for a price of $3.00 per click. And let’s say that over the course of the month 200 people clicked on Billy’s advertisement (remember, his potential market immediately went from a couple thousand who read the Nifty Nickel, to a few million who use Google!). Now let’s say that his conversion rate of visitors who just browsed his site versus those who made a purchase was a mere 2%. The ROI would be as follows:
Number of clicks: 200
Conversion: 2%
Cost Per Click: $3.00
Average Sale: $800
Campaign Cost: $600
Conversions: 4
Sales: $3,200
Profit: $2,600
ROI: 433.33%
As you can clearly see, Billy’s $600 investment reaped a ROI of over 400%. And lest you think this is a pie-in-the-sky scenario unseen in the real world… THINK AGAIN! I see this kind of thing day in and day out. But instead of $600 investments with 400% ROI, many companies invest thousands per month with ROI percentages also in the thousands. And as fantastic as this is for small business and new start-ups, we haven’t even discussed organic search engine placement which is FREE! And this, my friends, is why you should take advantage of professional web design and search engine marketing as soon as feasibly possible.
The playing field is indeed level. But only if you’re on it. So contact me right away and I’ll put together a plan to drive traffic to your site, increase your sales, and grow your business like nothing you’ve ever seen.
