Competitive Analysis:
Do You Know what Your Competition is Up to?
No matter what industry you’re in, you have competitors. And while you might not be a cut-throat business person, you certainly don’t want your potential sales to end up in the laps of your competitors. You want to own your share of the market, and you want to have a bigger online presence than your competition.
How do you do it?
Here at Neostead, we know that a key part of any Internet marketing strategy is knowing what the competition is up to. Our
detailed competitive analysis scrutinizes every facet of the competition’s online presence. By knowing exactly what steps your competitors are
taking to maximize their online presence, we can customize a strategy for gaining a leg up on them.
The Competitive Analysis Process
Research the Search Engine Map
The first place to start is to get an accurate schematic overview of the market segment as determined by the major search engines (primarily Google). This eliminates all guesswork and tells us what the search engines have already determined what a particular segment looks given the aggregate data from billions of searches and web pages.
Identify the Competition
The next step is to identify your competition. We use our proprietary method of online market analysis to uncover all of the players in your industry. From the perspective of the search engines, we then determine which domains own the lion's share of the search market for our client's theme - as well as its total organic market value. This is based on co-occurrence of keywords, the number of back links, and the percentage of those back-links which are "deep links." We make sure no stone is left uncovered so that you know exactly what you’re up against.
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Analyze Their Websites
Now that we’ve identified the competition, it’s time to analyze their websites. This accomplishes many things—a) It allows us to see how much SEO they’ve done; b) We can easily identify which keywords the competition is targeting; and c) We can pinpoint their weaknesses so that you can capitalize on them. All of this information is useful as we can carefully craft an SEO strategy that will, over time and with determined persistence, move your site past the competition in the search results.
Examine Back Links
Link building is another crucial part of creating an online presence. At Neostead, we identify all of the back links your competition has acquired. Not only does this help us determine what style link building campaign is needed to outpace them, but it also identifies websites that could potentially provide back links to your site.
Discover PPC Strategy
Before your company launches a PPC campaign, it’s important to identify who you’ll be bidding against for your target keywords. Our competitive analysis examines your competitors’ keyword choices, bidding strategies, PPC ad copywriting, and landing pages. This insight allows us to identify key opportunities to position your company ahead of the competition.
Put the Competition in Your Rearview Mirror!
Are you tired of being stuck in the bottom of the search results while your competition reaps all the benefits? Do you want to know exactly what your
competitors’ online strategies are? We can help. Our proven competitive analysis methods give you detailed insight into the strategies of your top
competitors. It’s like having a copy of the other team’s playbook before the big game! Contact us today to find out how your company can put the
competition in the rearview mirror
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