A search engine optimized (SEO) press release could be likened to a full-page newspaper advertisement on steroids. It has an audience bigger than CNN and a front page SERP longevity of one month to one full year. SEO Press Releases are journalistic articles that are search engine optimized (SEO) for wide spread distribution by major press release outlets such as Google News, Yahoo! News, PRNewswire and more.
Two of the most effective tools in building web site traffic is the professionally-written and search engine optimized article and press release. Neostead, in alliance with Houston's own Bayou City Public Relations, will develop keyword-dense articles and press releases and then distribute them to reputable outlets to be picked up and posted on other websites. Here again, good content is of utmost importance if it is to reap the intended results. Articles written for a specific topic are not only sought by others needing good
material for their websites, but they can also identify you as an expert in your field thus lending further credibility for you, your company and your website. Like other itemize SEO services, good optimized copywriting may incur additional fees but is well worth the added cost.
Press releases written by professional SEO copywriters are delivered to reputable news portal are read by millions of people everyday. According to PR Web Press Release Newswire, the supply of well-written press releases far outpace the demand. All of the major news outlets, including magazines and broadcast organizations, depend on press releases for the majority of their published stories. Press releases not only capture the attention of news organizations, but they also attract prospective customers. This can mean increased traffic and sales simply based on the media attention your press release receives. Whoever your target audience is, press releases offer you a way to become known to the general public without spending a fortune. Large corporations who already spend millions of dollars on marketing campaigns still continue to use press releases to elicit public interest which results in higher sales revenues.
By Sharon Dotson; Bayou City PR
A new development in the world of marketing and public relations is the advent of the optimized press release. An optimized press release can make its way to the top of Google and Yahoo! News in less than 24 hours for relevant keywords. Other optimized press releases stay perched on the first page of Google for six months or longer...
Can every company benefit from optimized press releases? No. Optimized press releases do not perform miracles. If a company website is unattractive and poorly navigable; if its content is confusing and misleading; if the products and services it sells are overpriced and of low quality, and if the customer service is just plain bad – no amount of well-executed, skillfully-written and properly optimized press releases can do anything to boost revenues. Optimized press releases are only one part of the marketing mix.
[Read the article, Optimized Press Releases]
Guaranteed Google News and Yahoo News placement within 24 hours of posting
Press release stays on Google News for 30 days and Yahoo News for 14 days. Press release is indexed within 4 to 14 days by natural Google – and typically stays on natural Google for four months or longer. This press release includes two anchor links.
Includes high resolution photos and logo
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When you’re competing for business in Houston, a website copywriter should be part of your marketing team. A website copywriter can provide an invaluable service.
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