Ultimately, you are in control
As your search marketing provider, Neostead will research and identify effective promotional opportunities to increase your website's popularity. Of these, select paid directories, blogs, websites and various media buys require site owners to pay a fee to be included as a listed site. These fees range anywhere from a few dollars to a few hundred dollars, and are billed either monthly or annually. During the SEO/SEM process, various directories and sites will be recommended. As the site owner, you must then elect to approve or reject these recommendations. Approved listings must then be funded by you. On occasion, a recommended listing must be accepted for the Neostead Guarantee to remain in effect. These will be identified as such upon submission for your approval.
Sponsored Ads or Pay-Per-Click (PPC)
In addition to the above mentioned advertising mediums, PPC may be implemented for sponsored search engine advertising. With PPC, you bid on a particular keyword or keyword phrase that is then written into the body of your ad. When a user clicks on your ad you are charged your bid price up to the amount you specify for your daily budget. Once your budget limit is reached, your ad is then taken out of rotation until the next day. PPC campaigns can include one or many keyword-based ads.
Package Base Prices
To initiate the search marketing process, and to help define a budgetary structure from which to base your selection, a minimum starting price has been included with each search engine marketing package. This price includes optimizing your site with the associated number of targeted keywords and keyword phrases. From this, the process of creating back-links and page popularity is initiated to expedite the indexing, or recording, of your pages by the search engines. This process is on-going for the life of your contract to establish, and then to help maintain a favorable search engine placement. In addition, site-specific articles are drafted and submitted to various outlets in a process called "link-baiting." The purpose of this is to provide relevant content to the scores of websites needing content material for their own visitors. Included in these articles are text-links pointing back to various pages of your website. This is a viral marketing tactic that, when done successfully, can increase back-links and page rank. Finally, your site is constantly submitted to free directories and high-traffic sites while recommended media buys are identified and submitted for your approval.