Houston SEO Services, Search Engine Optimization,  Internet Marketing

.5 Billion Searches in Houston Each Month!

Internet marketing delivers steady volume for select sites.

The numbers are staggering! More impressive still is the fact that this number represents people in the “hunt mode.” That is, people who were looking for something – and the chances are quite good that it was something your business could have provided them. How many of these people even saw your website? Of those who saw it, how many became customers?

Most forms of advertising are intrusive to the audience – interrupting their normal activities. This is not the case with search. Search is unique. It engages a person at just the right time, and on their terms – at the precise moment they are seeking a solution. This is the time when positioning is critical. We like to call this, "just-in-time marketing."

Electricians in High Demand in Houston.

Google search delivers local results 139,800 times last year.

Approximately 139,800 times each year, a Google search for electricians in Houston, Texas delivers an astounding 12 million potential matching web pages in as little as 0.19 seconds. At first glance it would seem that the odds of placing high for this keyword phrase is out of our reach.

However, if we omit those pages which Google has relegated to the supplemental index, we are left with only 488 potential competitors! All of a sudden the possibility of achieving a top spot becomes doable. Website promotion using a proven SEO marketing strategy can prove to be your wisest advertising investment!

Google is First Stop for Catering in Houston.

247,248 locals in hunt mode each year for catering providers.

If the average cost of a catered event in Houston was $1,000.00, we could easily conclude that with roughly 247,248 searches a year, and a sales conversion rate of only 10% - that approximately $24.7 million dollars exchanges hands in the Houston catering industry.

These are only assumptions of course, but mathematically sound assumptions given the figures involved. Despite any inaccuracies used here to illustrate the opportunity, the sheer volume of possible customers searching for catering services in Houston clearly demonstrates the potential business afforded those who execute a successful search engine marketing campaign to gain a share of this local market segment.

The Doctor is in on Page-One of Google.

92,618 Houston patients choose surgeons on first page.

At first glance it appears that there are roughly 398,000 competing web pages for plastic surgeons in Houston. However, further analysis reveals that the true number is only 495. With 89.82% of all click-throughs occurring on the first page compared to only 10.18% for the second, we can conclude that 92,618 visitors went to the first ten websites, while only 10,497 went to the next ten. This accounts for 9,261 website visitors for each website on page-one of Google. However, position on the page also plays a critical role in determining click-throughs. While position-one enjoys approximately 42.13% of all click-throughs, position-two by comparison sees only 11.9%, or 4.9 times less click-throughs than position-one. Notwithstanding this single discrepancy, placement on page-one almost always assures 100% visibility for those seeking the services of plastic surgeon in Houston.

1.76% of Houston Dentists Smile for Google.

Lion's share of search engine traffic delivered to select few.

When it comes to dentists in Houston, the search volume is significantly higher. However, like plastic surgeons, the number of competing web pages is only 566 of the 370,000 that attempt to target the search term.

Collectively, approximately 652,212 searches are conducted each year for dentists in Houston. Using the same research figures as those in plastic surgery, we can conclude that 585,816 of these searches went to only 1.76% of the 566 web pages vying for attention. Herein lies the value of top placement within the search engine results pages.

Pool Renovations Spike as New Construction Dips

Credit crunch reaps opportunity with swimming pool upgrades.

Long, hot summers in Houston make swimming pools the perfect home improvement for many. On average, 44,520 searches are conducted annually for swimming pool builders and contractors in Houston with the highest search volume occurring between the months of April and August. On average, Texas receives the third highest search volume preceded only by Arizona and Nevada. Further, of all the searches conducted in Texas, Houston is second on the list just behind Fort Worth in the number of people searching for pool builders and pool contractors. With the recent credit crunch, however, new pool construction has reportedly dipped 30% while upgrades and pool renovations have spiked upwards of 40%, making lead generation critical to survival for many fledgling companies. Internet marketing is, therefore a great starting place.

Florists Deliver Flowers as Google Delivers Business.

Houston searches 39,710 times each month.

While diamonds may indeed be a girl’s best friend, flowers follow a close second according to Google search engine traffic data which delivers some 476,520 search results in Houston on an annual basis. Search traffic for local florists holds steady throughout the entire year with upward spikes of roughly 210% occurring on Valentine’s Day as well as in the month of May when Mother’s day and graduations spur increased search engine activity and purchasing. As of the date of this writing (Jan 2009), current daily search volume for “flowers” is at 28,512 with 1,049,333,333 competing pages. Cost-per-click using paid or sponsored advertising is $5.11 per click netting an approximate profit of $145,696 per day for the search engines, and considerably more for the florists who properly manage Internet campaigns.

Plumbers Called Into Action by Google Search.

Over 14,000 monthly searches in Houston for local plumbers.

Houston ranks fifth in Texas with the most search volume for plumbers – registering approximately 170,760 searches in 2008. Leading the pack is Austin, followed by Plano, Dallas, and Richardson. Of the 560 from the possible 1,130,000 pages listed in Google’s main index, Abacus Plumbing leads the list as the first actual plumbing company in position #1 following the SuperPages and CitySearch.

With search engines replacing all other outmoded forms of advertising, plumbing companies achieving a prominent, top-level positions can experience a huge influx of new business, with position #1 receiving an estimated 64,617 visitors and potential customers.

Location, Location, Location.

201,000 reasons why it's still the best advice.

Of all the searches conducted locally in Houston, restaurants are among the most prevalent with some 2,412,000 search queries conducted annually. As significant as this figure is, it only represents a small portion of the nearly 13 billion restaurant-related searches conducted across the nation. Nonetheless, it reflects a large search market sector with many associated sub sectors.

As restaurants tend to serve specific geographic areas, a successful Internet marketing campaign using search can also be targeted toward the exact localities in which the restaurants serve, thereby reducing associated marketing costs. Location is indeed everything. Especially when talking search.

Search for Houston Attorneys Spells Opportunity.

152,000 searches conducted for legal representation.

Following in a close second in search volume to restaurants is Houston attorneys with approximately 1,823,964 search requests on Google alone. Of the 728,000 possible web pages targeting the keyword phrase, only 762 have been deemed worthy of Google’s main index. The remaining 727,238 Houston attorney pages have been banished to the supplemental index where their likelihood of being seen by the public is slim to nonexistent.

Moving from the supplemental index to the main index – and eventually to page #1 can mean the difference between receiving no visitors and receiving a share of the 89.82% of the traffic – or 136,523 potential monthly clients who will at the very least see a link to your website. But the time to take action is now!